Tired of frizzy and unruly hair ?

From the country that gave us carnivals and Caipirinhas, comes the Brazilian blow dry. What is it, I hear you cry? Well, it’s the answer to all of your hair prayers and frizz nightmares! With this keratin treatment, every day is a good hair day.

Favoured by celebrities and beauty experts alike, the Brazilian blow dry is a semi-permanent way of smoothing and improving the condition of your hair for up to four months. Not only will your locks become more manageable, but you’ll save yourself tons of time (and yes, that means more time in bed!). The aim is to add nourishment to your hair, while creating a look you’re sure to fall in love with.

What to expect

​

Your stylist will start by washing your hair and giving it a rough dry. At this point the keratin, which is a substance that exists naturally in nails, skin and hair, is applied to your hair for about half an hour (depending on how thick your hair is). As your hair is blow dried, the keratin treatment is locked in, et voila!

To ensure your tresses take in all of the keratin, some treatments also run hot keratin straighteners through your hair to leave it sleek and super soft. Through the use of bonding techniques, the treatment can improve the condition of your hair by producing a protective protein layer that nourishes and smoothes your hair cuticles.